You have updated your CV, but LinkedIn still describes a role you left two years ago. Or your profile sounds confident while the CV lists duties with no evidence of what you achieved.
Small inconsistencies can make it harder for someone to understand your experience. The solution is not to turn both into a collection of keywords.
Decide what you want to be known for
Start with the roles you want next. Read a few suitable adverts and notice the work they have in common. What can you genuinely show that relates to that work?
Your CV should make that evidence easy to find. Give the reader a clear summary, relevant roles, skills and examples of results. Where possible, explain what changed because of your contribution. A number helps when it is accurate and meaningful, but a strong description can work without one.
LinkedIn gives you more room for context. You can explain why you chose a field, share projects and show how you think about your work. Keep your dates, job titles and qualifications consistent with your CV.
Make the first few lines count
A professional headline is more useful when it describes your work or direction than when it is packed with fashionable adjectives. A good About section sounds like something you would actually say in conversation.
Choose a suitable photo if you want to use one. Good light, a clear face and an appropriate setting matter more than an expensive studio session. Do not use someone else’s image or misrepresent your background.
Show evidence where it helps
A portfolio, presentation, project summary or thoughtful article can give an employer more to judge than a list of claimed strengths. If you are changing careers, connect previous experience to the new direction rather than trying to hide it.
Read both your CV and profile aloud. Remove sentences that sound impressive but do not tell the reader anything. Ask a trusted person what they think you actually do after looking at them for one minute.
TribeFutures supports ongoing learning across career and professional subjects. As you develop new skills, update your profile with evidence of how you have used them, not only another line in a credentials list.